Hollywoodbets has renewed its sponsorship as the Official Sports Betting Partner to the Comrades Marathon for the next three years.
Comrades Marathon Association (CMA) Chairperson, Cheryl Winn, made the announcement at an entertaining sponsorship launch at the Hollywoodbets Team Support Offices in Umhlanga on Thursday 19 November.
Hollywoodbets has been a proud supporter of the Comrades Marathon for more than a decade and has served as a sponsor and activator of the well-known Drummond Halfway mark since 2017.
Thanks to the band of energetic and youthful individuals behind the dynamic our brand, Drummond turns into a sea of purple every Comrades race day, as thousands of runners make their way past this prominent check point. Each runner is fanatically cheered on by scores of dazzling and lively Hollywoodbets Team Members.
With plenty of highly-spirited entertainment incorporating action, song and dance, including drummers, Pantsula dancers, cheerleaders and even soccer freestylers, the Hollywoodbets Halfway mark is a focal point of fun and festivities.
CMA General Manager, Keletso Totlhanyo says, “It is our pleasure to confirm the ongoing successful relationship that the Comrades Marathon has developed with Hollywoodbets. This expansive sports betting company has added immense value to our race day activations. They have truly painted the town purple and turned the Comrades Marathon Halfway point into an iconic sight on race day. As we build up to our Centenary Celebrations next year, we look forward to sharing the passion and success of two leading homegrown brands.”
Hollywoodbets Operations Manager, Morgan Shandu says, “Our association with the Comrades Marathon goes back over many years and we are thrilled to be continuing our partnership. This race showcases the very real attributes of endurance, commitment, hope and camaraderie and brings South Africa and the world together in a unique, truly spectacular road running event. Being a proudly KZN company, this race forms a big part of our community initiatives.”